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An interesting social experiment. Saw this here. Read more here.
**Update: A further bit of information appeared on AdWeek today about Jonathan’s Card. It calls into question - were we duped by a clever Starbucks Marketing Stunt? Or is this really an excellent social experiment? Read more here.**
About Jonthan’s card
Hi! I’m Jonathan Stark. You can download this picture of my Starbucks card to your phone and buy coffee at Starbucks with it. Seriously. My card gets charged, you don’t. Details are here.
If you’re feeling generous, you can also add money to my Starbucks card by doing this and enjoy some serious good karma.
Jonathan’s Card is an experiment in social sharing of physical goods using digital currency on mobile phones. I stumbled on the idea while doing research for a blog post about Broadcasting Mobile Currency.
Based on the similarity to the “take a penny, leave a penny” trays at convenience stores in the US, I’ve adopted a similar “get a coffee, give a coffee” terminology for Jonathan’s Card.
As it turns out, this is actually a new take on a wonderful old italian custom called Caffe Pagato, which translates to English as “Coffee Paid”. Thanks to Francesco Pierfederici for alerting me to this article: Italian Lifestyle: the “caffe’ pagato” (paid coffee) Custom
For the record, Jonathan’s Card, Jonathan Stark (me), this site, or anything else I’ve ever said or done is totally not affiliated with Starbucks. Regardless of the fact that I should be paying rent in this particular location.
An awesome collection of vintage camera ads. I have a few of the these cameras including the one above, but I need more! I always need more…
(via museumofusefulthings)
(via museumofusefulthings)
Name Unified Theater
First post October 2009Unified Theater is a student-driven initiative that facilitates inclusion of young people with and without disabilities through the performing arts. They partner with middle and high schools, train student leaders, and help coordinate a final production which includes students of all abilities. Founded in 2002 by Micaela Connery when she was only 15, Unified Theater has programs running in 27 schools throughout five states and has let thousands of young people step into the spotlight.
Also check out…
Private Noise
Pictures of people listening to music. And the music they’re listening to.Springwise
Your daily fix of new business ideas.Animals Being Dicks
Exactly that.
