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museumofusefulthings:

An interesting social experiment.  Saw this here.  Read more here.  
**Update: A further bit of information appeared on AdWeek today about Jonathan’s Card.  It calls into question - were we duped by a clever Starbucks Marketing Stunt?  Or is this really an excellent social experiment?  Read more here.**

About Jonthan’s card

Hi! I’m Jonathan Stark. You can download this picture of my Starbucks card to your phone and buy coffee at Starbucks with it. Seriously. My card gets charged, you don’t. Details are here.
If you’re feeling generous, you can also add money to my Starbucks card by doing this and enjoy some serious good karma.
Jonathan’s Card is an experiment in social sharing of  physical goods using digital currency on mobile phones. I stumbled on  the idea while doing research for a blog post about Broadcasting Mobile Currency.
Based on the similarity to the “take a penny, leave a penny” trays at convenience stores in the US, I’ve adopted a similar “get a coffee, give a coffee” terminology for Jonathan’s Card.
As it turns out, this is actually a new take on a  wonderful old italian custom called Caffe Pagato, which translates to  English as “Coffee Paid”. Thanks to Francesco Pierfederici for alerting  me to this article: Italian Lifestyle: the “caffe’ pagato” (paid coffee) Custom
For the record, Jonathan’s Card, Jonathan Stark (me),  this site, or anything else I’ve ever said or done is totally not  affiliated with Starbucks. Regardless of the fact that I should be  paying rent in this particular location.

museumofusefulthings:

An interesting social experiment.  Saw this here.  Read more here.  

**Update: A further bit of information appeared on AdWeek today about Jonathan’s Card.  It calls into question - were we duped by a clever Starbucks Marketing Stunt?  Or is this really an excellent social experiment?  Read more here.**

About Jonthan’s card

Hi! I’m Jonathan Stark. You can download this picture of my Starbucks card to your phone and buy coffee at Starbucks with it. Seriously. My card gets charged, you don’t. Details are here.

If you’re feeling generous, you can also add money to my Starbucks card by doing this and enjoy some serious good karma.

Jonathan’s Card is an experiment in social sharing of physical goods using digital currency on mobile phones. I stumbled on the idea while doing research for a blog post about Broadcasting Mobile Currency.

Based on the similarity to the “take a penny, leave a penny” trays at convenience stores in the US, I’ve adopted a similar “get a coffee, give a coffee” terminology for Jonathan’s Card.

As it turns out, this is actually a new take on a wonderful old italian custom called Caffe Pagato, which translates to English as “Coffee Paid”. Thanks to Francesco Pierfederici for alerting me to this article: Italian Lifestyle: the “caffe’ pagato” (paid coffee) Custom

For the record, Jonathan’s Card, Jonathan Stark (me), this site, or anything else I’ve ever said or done is totally not affiliated with Starbucks. Regardless of the fact that I should be paying rent in this particular location.

(via museumofusefulthings)

  1. quitedapperindeed reblogged this from chelseyhoman
  2. lavienasterixvii reblogged this from helloyoucreatives and added:
    edit: so i did some research on this… and jonathan’s card has ended. but some other nice guy named adam kept it going!...
  3. vaux-box reblogged this from helloyoucreatives
  4. broodleboodlescoodles reblogged this from zombieresponse-oh-no
  5. italoprofeti reblogged this from museumofusefulthings
  6. danelledo reblogged this from theduriface
  7. moogdog reblogged this from preeeow
  8. theduriface reblogged this from justhules
  9. justhules reblogged this from helloyoucreatives
  10. nathansmmrs reblogged this from museumofusefulthings
  11. doievenhavetimeforthis reblogged this from museumofusefulthings
  12. zebracmtt reblogged this from museumofusefulthings
  13. october-sam reblogged this from museumofusefulthings
  14. udarawashere reblogged this from museumofusefulthings and added:
    This ended on August 12th but it was so awesome I’m sharing it anyways!
  15. yvf22 reblogged this from museumofusefulthings
  16. zombieresponse-oh-no reblogged this from museumofusefulthings
  17. magneticglitter reblogged this from museumofusefulthings
  18. thisisjosh42 reblogged this from museumofusefulthings
  19. auxtroiscrayons reblogged this from museumofusefulthings and added:
    sadly, starbucks is shutting down the use of this card tonight Friday, August 12. :(